Description of the Whole Nike T90 Laser III Advertisement...

What is the main thing that a soccer player wants in his/her game? A perfect pair of soccer shoe for his game. Shoes that give them full control over the ball with a perfect accuracy that help him to soccer a goal. In my opinion, Nike did an excellent job in making their advertisement about their new T90 III laser soccer shoe. The main theme of the Nike – T90 III shoes in the advertisement, â€Å"Nike – Hit the Target,† is no matter how good you play or how famous you are in the soccer world. You still need a pair of shoe that will help in gaining control over the soccer ball and give you accuracy with speed. In a soccer game if you have proper gear, you are more likely to play well. Also, it provide a great confidence on player playing.†¦show more content†¦Then, the highest scorer will go through to the Sunday’s final and take on a top Premier League player for the crown. This campaign was created at Wieden + Kennedy London by creative Phil Monk ns and Mike Cuthell with the agency producer James Guy. DESCRIPTION Nike is promoting the T90 Laser III soccer boots in â€Å"Hit the Target,† an online advertising campaign went live on television during the Carling Cup semifinal between Manchester United and Manchester City. Wayne Rooney, top scorer of the Premier League, wearing the brightly colored green and red soccer boots, takes on the challenges of optical illusions produced by laser lights, which was controlled by Liverpool’s Fernando Torres. A dark room is shown, which becomes a goal kick practice area and a red LED strip appears, which becomes their goal post. When Rooney tries to hit a goal, a green colored laser light appears, and cuts down the soccer ball in pieces. The whole back ground is black. Then the main focus of the camera goes to the new T90 III shoes by Nike. Techno Dub Step music makes the ad livelier. While Rooney tries to shoot the ball towards the goal post, Torres tries to stop the ball with the laser system, which he is controlling with the help of c omputer in the background. Rooney hits the soccer ball on the control panel of the laser to shut it down. Torres take its revenge by making a four layer