Patroling Essay Example | Topics and Well Written Essays - 500 words

Patroling - Essay Example I received a radio message that mentioned the emergency help needed to save a woman and five children who got stranded on a beach. It was difficult for me to reach them within the limited time since the only way available was the road that was again narrowed between two cliffs and only a single vehicle could move through it. On the other hand, I encountered another person whose leg had got struck in the middle of the roads. I realized that only the fire department and the EMS could save him. In such a situation, I had to decide how to take measures such that the lives of both the woman and the children on the beach as well as the person stuck in the middle of the roads could be saved. I had the options of attending the man first trying to free him or I could rush to the beach to save the woman and the children. Since it would take me a long time to reach to the beach, I also had the option to send message to the patrol officers who were posted nearer to the coast. Thus with the intentions of saving both the woman and the children as well as the man, I would immediately contact the patrolling officers nearer to the sea beach and inform them to rush to the stranded people. They could at least take the road and run towards them even if they could not drive through the road. The next immediate step that I would consider is to call up the fire brigade and inform them to rush to the place with their manpower to save the man trapped in the middle of the roads. I would also take measures to clear the road of the cars, asking them to move back such that the fire brigade engines could reach the place. By the time the engines would reach the place I would try to rush to the sea beach to look into the progress of saving the woman and the children. The above decisions that I mentioned I would take in such a situation would depend on the values and the feelings that an

Brand description 4 Essay Example | Topics and Well Written Essays - 1500 words

Brand description 4 - Essay Example In the UK and broader European marketplace, there are a substantial amount of competitors, creating difficulties in achieving brand loyalty and differentiating the product in a way that makes it outperform other fragrances. â€Å"Consumers show less brand loyalty to fragrances than other cosmetics† (Min, 2004, p.44). When the marketplace is saturated with different competitors and consumers often defect from one brand to another, attempts at gaining loyalty would require concentrated promotion as part of an integrated marketing communications campaign. Two main competitors, Prada brand and Christian Lacroix brand, are both high-cost perfumes in the UK and will be two main forces which can take market share away from this new brand: Invigo Arturo. Prada’s main communication strategy involves its reliance on past successes with its brand in product placement in a highly-successful American import movie entitled The Devil Wears Prada. At the online company Amazon, â€Å"their Devil Wears Prada-themed shop has sold out† (Friedman, 2006, p.6). This particular film and its product placement efforts brought much higher brand exposure to international audiences, thereby boosting sales of its perfume line. Unlike many other of Prada’s perfume competitors, they do not have to rely on excessive promotional communications since the brand is receiving a high consumer following in the luxury target markets. Prada does not cater to niche markets, but essentially uses mass marketing concepts to reach their desired demographic: The affluent, female luxury goods consumer. In relation to perfume advertising, â€Å"A lot of what is seen in our culture is based on sex† (Newman, 2006, p.50). Prada, in its print advertisements, uses light sexuality when attempting to position its product among competitors. (See Appendix 1 for an illustration of Prada Perfume advertising). Prada appeals to the consumer, rather