Travel industry in Europe Essay Example | Topics and Well Written Essays - 2750 words

Travel industry in Europe - Essay Example This paper tells that the prevalence of British Airways was since the year 1974 after the mix of British abroad aviation routes enterprise and the British European Airways Corporation. Since its arrangement it has been one of the essential aircrafts in UK and Europe. Since its initiation it has been the biggest carrier dependent on the armada size and in regard of the quantity of travelers in UK too. It serves countless 150 goals. The association has had the option to perform reliably throughout the years and has been one of the significant benefit making associations in the aircraft business. The operational greatness of the British aviation routes can be connected to the way that it has effectively actualized the 24 hour IT framework. Other than this it includes increased critical accomplishment inside its locale, commercial center and work environment. Other than being the biggest carrier in Britain it has contributed fundamentally in gifts and has concocted appropriate preparing techniques for clamor decreases in the flights. English aviation routes have additionally built up a ton as for the framework. The new terminal 5 has been conveying fabulous help for the carriers and has profited the travelers also. The general authoritative proficiency picked up by the association can be added to assortment of variables. The general examination in the executives mirrors that there are different components which lead to the operational productivity of an organization.... Other than this it includes increased noteworthy accomplishment inside its locale, commercial center and working environment. Other than being the biggest aircraft in Britain it has contributed altogether in gifts and has conceived legitimate preparing procedures for clamor decreases in the flights. English aviation routes have likewise built up a great deal as for the framework. The new terminal 5 has been conveying phenomenal help for the aircrafts and has profited the travelers also. (Review †accomplishments, n. d) The general authoritative productivity picked up by the association can be added to assortment of components. The general investigation in the board mirrors that there are different elements which lead to the operational proficiency of an association. Exploration contemplates mirror that the prime elements prompting operational viability are association culture, association activity, and hierarchical initiative. The paper investigates every one of the previously me ntioned factors as for the British aviation routes. Authority: The hypothesis of initiative arrangements with dealing with a group of individuals for achieving a typical arrangement of objectives. In British aviation routes the association settles on different administration advancement programs. The initiative improvement program centers around different issues like pioneers will expertise and duty. The pioneers will assists with distinguishing the ability of the pioneer to convey as indicated by arrive at the business benefits. The ability evaluation quantifies the current degree of aptitude the leader’s gangs and the styles received by them to make it a powerful learning process. The executives methods of the association stresses upon the manager’s reaction to obeying of

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â€Å"Knock , Knock. Who's There? It's the Papparzzi† In 1960 Federico Fellini coordinated a film intitled â€Å"La Dole Vlta†. In the film entertainer Walter Santesso plays a news picture taker named ‘Paparazzo'. Little did any of them know the term ‘paparazzo' would be a staple in family units and news lines all over the place. In the present occasions the paparazzi are viewed as rutheless picture takers who will effectively get a preview of a big name or athelete. Regardless of whether it be them leaving practice or a film set, going out to clubs around evening time, shopping for food, or in any event, strolling their children to school.Some say paparazzi are down right (pardon my french) butt heads. Remaining in line at the grocery store or strolling down the lanes in certain urban communities, we see magazines or tabloids that have celebrites faces put on them in now and then disliking circumstances. We never wonder how the photos got taken or what leng ths it took to get such an astonishing or now and then ghastly shot. In June of 2005, at that point multi year old Lindsay Lohan's vehicle was hit by picture taker Galo Cesar Ramirez who was attempting to follow her. In a meeting she said â€Å"A line should be attracted terms of getting fierce. † She at that point Joined different celebs includingCameron Diaz and Justin Timberlake in attempting to forestall the â€Å"pap† from attacking their own space. In a few cases the paparazzi guarantee the First Amendment, which disallows the creation of any law condensing the ability to speak freely, encroaching on the opportunity of the press, or meddling with the option to quietly amass. It is difficult for a superstar to not appear to be a hyprocrite when requesting the paparazzi to disregard them. When deserting your â€Å"normal† life to participate in the extravagant yet hazardous existence of being well known, there are a few things that accompanies the erritory.

Blog Archive Friday Factoid Faculty Development at HBS

Blog Archive Friday Factoid Faculty Development at HBS Harvard Business School (HBS) is well known for  using the case method, through which  virtually all of the schools classes  are taught. Rather than resting on their laurels with regard to teaching the case method, however, HBS faculty members work hard to stay at the top of their game. Complementing the school’s tradition of faculty-to-faculty mentoring, in 2004, HBS established the C. Roland Christensen Center for Teaching and Learning (named for the late HBS professor) to promote and support teaching excellence and innovation. The center conducts research on pedagogical innovation and teaching effectiveness related to gender and diversity issues, and helps faculty members refine their teaching styles and techniques. The center also offers professors classroom observations and the opportunity to do pre-class planning, receive within-term troubleshooting/post-term feedback and conduct case and course development. For more information on  HBS or  15 other leading MBA programs, check out the  mbaMission Insider’s Guides. Share ThisTweet Friday Factoids Harvard University (Harvard Business School)

Art As A Declaration Of Societal Culture - 844 Words

We can say that we live in societies of innovation and technology. Countries have formulated means for the showcase and encourage their artists to produce art. In the culture of technology, it has turned into a definitive instrument inside itself. An instrument utilized, though to accomplish political, financial, and social objectives. Society has diminished to a presence just to serve outside demands today. Art being a declaration of societal culture. Esteem inside society has an exchangeable relationship. The part of specialists from art, writing, music, verse, and so on is to be persuasive. Art has been impacted enormously since there has been continuous improvement in technology, for example, digital. Advancements or materials have†¦show more content†¦Realism is a form of art in light of the unforgiving delineation of regular living states of common individuals from the lower classes of society. Artists of Realism felt it was critical to handle social issues of modern life and transform their specialty into a reflection on the predicament of individuals. Realist did not attempt incredibly in the design of models. In Victor Hugo s, Les Misà ©rables he discusses the Parisian underworld and submerging into a fight amongst great and wickedness. The historical between the French armed forces and the general population of Madrid. The scene is full of dramatic references and pressure as underlined by the utilization of lighting. The potential legends are lit up. The lighting blurs splendidly from the left to a dull persecuted right sided creation. Colors are playing deeply within the painting. For instance, the town s people are wearing messy, blood recolored garments of dark colors. The chivalrous character wore a white-dressed shirt and brilliantly shaded jeans in a comparable position of Christ on the cross. The general population on the far side are asking over the dead casualties. The faceless fighters on the inverse side are considered verging on brutal. The others alongside the depicted gallant character are hit with agony and distress upon their countenances, as they probably are aware they are the following casualties to be slaughtered. This structure by Francisco Goya

Medical Marijuana A Safe and Effective Alternative...

In today’s society, there are certain diseases that are debilitating and causing painful reactions to Americans throughout the United States. The patient with MS who cannot control the spasms created by their disease, the rheumatoid arthritis patient with pain so severe they cannot rest and nothing seems to be easing the pain. Then there is the AIDS patient who cannot eat, as they are so nauseated from the HIV medications that they are taking; these patients have just some of the disease scenarios that medicinal marijuana can help. Many people have long used marijuana for both medicinal and other purposes for many years. However, its modern use is a very controversial issue having both strong supporters as well as firm opponents. With†¦show more content†¦One of the problems is that since marijuana is a Scheduled I drug, physicians cannot prescribe it, but they are able to make a medical recommendation for its use. Yet another issue is that even though these states al low it, the people use it are not protected from criminal punishment if they are in possession, or using marijuana. Which is worse for ill people: marijuana or prison? There are already established drugs available that work better for the conditions that marijuana is being used to treat so why the push for marijuana. There are numerous prescriptions available for treatment of such conditions however, people respond differently to different medications. This is why there are so many various medications available for the same conditions. A medication that is effective for one person may do nothing for another. The need for many different options is necessary in the medical field. When there are people suffering every day because they are not finding relief from any of the currently available medications, and there is the slightest chance that marijuana can help, then the choice should be the patients. Percocet, Codeine, Oxycontin, Vicoden, Morphine, Dilaudid, Fentynal, those are all p rescription drugs that are prescribed for pain for numerous ailments; these are all opiods, which are related to heroin. Therefore, the real question is, why not push for marijuana? Marijuana is an illegal substance and designated aShow MoreRelatedMedical Marijuana in Pediatric Patients1087 Words   |  5 Pagesprescribe medical marijuana to their adult patients out of fear, why would they even start considering prescribing it to children . This fear mainly originates from the fact that as medical students in medical school, doctors learn absolutely nothing about prescribing it, therefor, cannot knowledgeably advise patients on dosage and side effects of this medication. This is quite sad considering how much benefits can come from medical marijuana, especially in paediatric care, as it useful, safe and inRead MoreAlternative Medicine and Mainstream Medicine Essay1417 Words   |  6 Pages I feel like alternative medication is disgusting, because you do not know how clean or sanitary the tools, or treatments are. Alternative medicine is any treatment that is not part of the traditional medical system,like someone would learn in nursing school, or paramedic training. Complementary are those used alongside conventional medicine. Recent research has disproved the usefulness of many of these therapies. (USA Today) Alternative medicine is a different way to cure a disease, or anotherRead MoreShould Marijuana Be Legalized?1486 Words   |  6 PagesMarijuana should not be legalized as a medical option. This has become one of the most debated topics since the 1990s. Although there are some who say there are positive medical benefits, the truth is that it may even make things worse. There isn’t enough improvement, if any, when marijuana is used to justify allowing to become a medicine. It is not recommended by most doctors, physicians, and government authorities. Most people believe that marijuana, when used medically, can help cure variousRead MoreShould Marijuana Be Legalized?943 Words   |  4 Pagesavailable for safe consumption to combat a plethora of illnesses and disorders ranging from attention deficit hyperactivity disorder (ADHD) to chronic depression. As a result of the growing options for prescribed remedies to health complications, there has been a blur on the line distinguishing beneficial medicine to recreational drug use. The growing call in the United States for a legalization of recreational marijuana has led to much criticism of apparent double standards between medications and marijuanaRead MoreWhos in Charge of the Store? Essay1449 Words   |  6 PagesWho should be regulating medical marijuana? Majority leader of the California State Assembly, Alberto Torrico asserts that marijuana, used for medicinal purposes, should be legal and regulated to ensure safe, pesticide free, organic cannabis. However, Torrico maintains no n-medical marijuana should remain illegal for all California citizens who do not have a physician diagnosed medical need, such as AIDS or cancer. He contents that advancing the cause of legalizing marijuana to provide additional taxRead MoreShould Marijuana Be Legalized?1407 Words   |  6 Pagesknown as Marijuana has become a widely known and controversial topic in the United Sates. It is currently legal for recreational use in Washington, Oregon, and Colorado. Medicinal Marijuana has also been legalized in 11 other states. Many people are against the idea of legalizing marijuana for medical use in all states for reasons such as impaired driving, addiction, and a gate way to other drugs. Others say the pros outweigh the cons in this situation . I believe that marijuana is an effective and safeRead MoreMedical Marijuana Essay1059 Words   |  5 PagesMedical Marijuana One of the most controversial issues in the United States is over medical marijuana. Many experiments test the validity of the drug as a medicine, and results of these experiments receive much praise but also some critique. The DEA and the National Organization for the Reform of Marijuana Laws (NORML) are battling over the issue. The underlying matter that cannot be ignored is that marijuana proves to be a useful medication for many patients, especially those with wastingRead MoreMedical Marijuana Should Be Legal1053 Words   |  5 PagesMedical marijuana, also called cannabis, is used in some places as a medication to treat diseases and symptoms. Many people consider it helpful and harmless making it the most used illicit drug in North America. With legalizing medical marijuana people can alleviate some health problems and help ease physical pain, but it also can bring many concerns, questions, and responsibility. Legalizing cannabis can help many people with their health conditions. There are some advantages to taking medicalRead MoreArgumentative Essay On Medical Marijuana1301 Words   |  6 PagesMadison Summers Medical Marijuana   Ã‚  Ã‚   According to a survey by pubmed.gov, â€Å"92 percent said that medical marijuana alleviated symptoms of their serious medical conditions, including chronic pain, arthritis, migraine, and cancer.† 86 percent of the United States believe that Cannabis has valid medical uses, says statista.com. Definitions.com states that, â€Å"medical marijuana refers to the use of cannabis or marijuana, including constituents of cannabis, THC and other cannabinoids, as a physician-recommendedRead MoreAlternative Therapy: Fake Medicine? Essay2071 Words   |  9 PagesMany doctors see alternative therapies as only a joke in the medical field. New ideas and procedures without surgery or the use of medication are being portrayed as fake, unneeded and ineffective. Many are not considered serious medicine by the medical field specialists. There has to be another way to help heal the body instead of cutting patients open, or shoving all types of medications into patient’s bodi es. Although alternative therapies are not taken seriously by doctors, the therapies are

Analysis Of Chris Mccandlessness In Into The Wild - 870 Words

Chris McCandless was a free spirit, unbound by the chains of society and an old soul who took pleasure, and fulfilled his lust for adventure, by tramping around the United States. Rather than living the normal life in civilization, Chris felt his love for nature stated when he abandons his family and lives off the land. Jon Krakauer, the author of Into the Wild wrote the book about Chris McCandless aka Alex Supertramp when he died of starvation in the Alaskan wilderness and made headlines. People around the country voiced their opinion on Chris, some believing him to be brave while others a fool. But rather than acting recklessly as the vast majority believed, Chris McCandless was actually inexperienced and unprepared for his adventure.†¦show more content†¦This only calls to attention another one of Chris’ shortcoming which was in the knowledge and inability to get a proper map of the Stampede Trail. With a map of Stampede Trail Chris would’ve been able to sur vive his adventure by either starting a big fire to alert firefighters or go some distance from the river to a cable which spanned the river to the other side where Chris could have been on the road to the highway. This could have been possible if Chris had some prior knowledge to what he was getting into and a good map, especially because Chris was in a moderately good health when he made his plan to head back to civilization. Alas it didn’t happen as Chris was unable to properly prepare for his trip because he believed he could achieve his goal to live in the wild without experience, and lacked the awareness of the land. However, Chris grew wiser as he lived in the Alaskan wilderness. He turned on his rules against killing animals when he killed the moose to feed himself. The environment allowed Chris to mature into someone who’d rather spend his time helping people over just staying away from civilization and at times, people in general. In a sense Chris embodies Ralph Waldo Emerson’s quotes from Self-Reliance, â€Å"Trust thyself: every heart vibrates to that iron string† (Emerson, Source E). Chris trusts himself when he decided to

Accounting standards and theory AASB 136 Deals†Free Samples

Question: Discuss about the Accounting Standards and Theory AASB 136 Deals. Answer: Introduction AASB 136 for the Impairment of assets states the requirement for accounting and reporting the impairment for most of the non-financial assets. It specifies when the organization requires performing the impairment test, in what manner it is to be performed and the related disclosure requirement. The application of the AASB 136 is broad and the requirement for this may be open for the interpretation. AASB 136 deals with the impairment test for all the intangible and tangible assets, except for those assets that are covered under other IFRS. To attain these objectives the standard needs the organizations to test all the assets for impairment when there exist an indication for impairment or at least annually for the intangible asset and goodwill with the indefinite period of useful lives (Bond, Govendir and Wells 2016). Disclosure requirement as per AASB 136 for impairment AASB 136 on impairment requires the extensive disclosures with regard to the test for impairment performed and the recognition of impairment. The disclosure requirement for goodwill is more extensive as compared to the impairment for the other assets. The major requirements for the disclosures are as follows: The recognised amount for impairment test that are recognised and reversed and the circumstances and events that were the reason behind that (Guthrie and Pang 2013). The amount of goodwill for each cash generating unit and the group of cash generating unit Application of the valuation method that is value in use method or FVLCS method and its strategies in determination of the suitable assumptions The major assumptions that are applied in the valuation of the asset that includes the discount rate growth rate that is used. The sensitivity analysis when the possible reason for the change change in a major assumption would result for the impairment that will include the headroom for the calculation of impairment and the amount for which the assumption will be required to alter the results of the impairment (Kabir and Rahman 2016). Impairment disclosures by Wesfarmers limited Wesfarmers tests the goodwill, intangibles, equipment, plant and property for the purpose of impairment: Annually at least for the goodwill and intangibles that have indefinite period of life. Where the indication is there that the impairment recognition that is done previously for the assets except the goodwill may have altered Where the indication is there that the assets are expected to be impaired (the assets which are analysed at least on each reporting date) If the assets do not create independent earnings and the VIU cannot be forecasted to the close of the assets fair value, the asset then goes for impairment test. Further, the asset is impaired if the carrying amount is greater than the recoverable amount. Moreover, where the indication is there that the impairment losses that are recognised previously is reduced or does not exist anymore, the asset is tested again and if found suitable, then the impairment is reversed. From all these discussions, it is analysed that Wesfarmers Limited meets the requirement for disclosures of impairment as per AAB 136 (Wesfarmers.com.au, 2017). Key issues and complexities with impairment The main issues with the impairment are that the values of the assets are always under microscope as the conditions of the market are always under alteration. Maintaining the investors trust regarding the transparency and the accuracy of the assets value is crucial and the regulators and the investors are concerned regarding the recoverability of the assets in the vulnerable market. In this circumstance, strong impairment testing is crucial. Other issues with the impairment are Difference between value in use and fair value: it is crucial to have the clear idea about the difference between the value in use and fair value methods. The fair value method measures in terms of which the independent investors will pay for the asset, whereas, the value-in-use reveals the value that will be internally created by the asset for the business. This variance is revealed in the supposition that is accepted under each model (Bepari and Mollik 2015). Using of the suitable rate of discount: various nations use the capital asset pricing model and weighted average cost of capital to assess the rate of discounting for the testing of value in use. This is suitable only when the risks associated with any CGU do not vary with the whole business. In actual, the various CGU may implement various rates of discounts owing to the difference in currency risk, country risk, product and industry risk and the maturity of market in which the CGU operates. Further, the risk associated with the assumptions of cash flow shall be considered to assure that the discount rate is suitable. Finally, the rate of discount must reflect the incremental rate for borrowing and gearing in the current scenario of the market that may differs with the actual interest rates and gearing of the organization in the current market scenario (Malone, Tarca and Wee 2015). Tax: tax is another complexity associated with the test for impairment. A general mistake is the inclusion of conflicting assumptions regarding the tax of the model. There is likelihood that the organization is wrongly discounting the pre-tax cash flows by utilising the post-tax rate of discount. If the post-tax rate of discount is being used then the post-tax cash flows also shall be predicted- or 30% will be effectively added to the cash flows. Another frequent mistake is including the benefits from the tax losses of previous years under the VIU approach. Therefore, the models for impairment testing must be updated and must be able to reveal the businesss current status as there may be substantial alteration in the economic environment over the year. Further, the data from the market is hard to collect, especially in the absence of latest public transactions. Four specific issues that must be considered while calculating impairment Discount rates the rate of discount for impairment calculation is not mentioned in the annual report. Further, the assumptions of long-run growth rate under the model of discounted cash flow for both the FV as well as VIU less the selling cost and the key assumptions like rate of discount, profit margin and growth rate of revenue that are made in the calculation must be stated. Goodwill allocation as the goodwill independently does not create any cash flows, therefore, the recoverable amount for goodwill cannot be measured as an individual asset. However, most of the times the goodwill contributes to the cash flow of the CGUs. Therefore, the goodwill is distributed to the CGUs. The report must state the details regarding the allocation amount of goodwill to each CGU (Zhuang 2016) Cash flow from foreign currency cash flows from foreign currencies are very common and it shall be treated as per the specific requirement of AASB 136. Generally, the future cash flows are forecasted in the currency in which they are expected to be received. The rate of discount for this cash flow is not simple and easy as the rate differs based on the country and risk profile of the country. Therefore, in the report, these details must be included (Linnenluecke et al. 2015). Compare the like with the like the cash flows that are tested mist be aligned with the assets that are tested for impairment. Further, the projected cash flows must make the allowance for working capital investment and must be clearly mentioned in the report. References: Bepari, M.K. and Mollik, A.T., 2015. Effect of audit quality and accounting and finance backgrounds of audit committee members on firms compliance with IFRS for goodwill impairment testing.Journal of Applied Accounting Research,16(2), pp.196-220. Bond, D., Govendir, B. and Wells, P., 2016. An evaluation of asset impairments by Australian firms and whether they were impacted by AASB 136.Accounting Finance. Guthrie, J. and Pang, T.T., 2013. Disclosure of Goodwill Impairment under AASB 136 from 20052010.Australian Accounting Review,23(3), pp.216-231. Kabir, H. and Rahman, A., 2016. The role of corporate governance in accounting discretion under IFRS: Goodwill impairment in Australia.Journal of Contemporary Accounting Economics,12(3), pp.290-308. Linnenluecke, M.K., Birt, J., Lyon, J. and Sidhu, B.K., 2015. Planetary boundaries: implications for asset impairment.Accounting Finance,55(4), pp.911-929. Malone, L., Tarca, A. and Wee, M., 2015. Non-GAAP earnings disclosures and IFRS.Accounting and Finance. Wesfarmers.com.au. (2017). Home. [online] Available at: https://www.wesfarmers.com.au/ [Accessed 1 May 2017]. Zhuang, Z., 2016. Discussion of An evaluation of asset impairments by Australian firms and whether they were impacted by AASB 136.Accounting Finance,56(1), pp.289-294.

The Unfinished free essay sample

The Societies of the West: most arid territory contained wettest, lushest lat plains/ high mountains many people The Western Tribes: Indians- most important western population before white migration most indigineous some forced west of mississippi pattern of civilization developed 300,000 indians lived on pacific coast before arrival of spanish settlers support through fishing, foraging, simple agriculture. Peublo’s in south west established permanent settlement **plains indians** made up of many tribes/ languages farmers less vs. buffalo hunter horse bison/ beffalo provided economy flesh- food; skin- materials, used all parts plains warriors whites biggest foes mid 19th c ioux, arapaho, cheyene, -powerful alliance greatest â€Å"tribe† ecological- economic decline vulnerable to disease **indian disadvantages** 1840’s- long term battle; fall economically and industry Hispanic New Mexico: 1840’s. U. S acquired mexican residents farming/ trading 17th C more recent- cattle/ sheep ranching anglo americans established territory ignoring the 50,000 hipanics worried land would be confiscated 1847 taos indians rebelled killed new gov/ anglo american officials subdues by US army US organized gov in 1850 US broke power of tibes led to hispanic migration 1880’s-90’s railroads ew economic activity nre mexican immigration looking for work got lowest paying least stable jobs Hispanic. We will write a custom essay sample on The Unfinished or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Social Security Essay Example

Social Security Essay Example Social Security Essay Social Security Essay In 1935, along with Social Security, the Federal Government set up the Aid to Families with Dependent Children Program (AFDC). This program gave money to the state to help poor families with basic necessities. Over time many thought this program was creating an underclass of poor and giving negative incentives to work among the poor. In 1990s this program became a political football and it was replaced in 1996 with another, slightly different one. The program, Temporary Assistance for the Needy Families (TANF) took the form of a block grant to the states to help them deal with poverty. Important Moral interest in any policies is the claim that one can never place a price on a human life; and that we all should address everybody’s needs and welfare. And everyone has the right to be entitled of these benefits. In recognition of these important moral interests, society has an obligation to place considerable value on human life, to set up a system of justice that serves well as many individuals as possible, and to provide as wide an array of social opportunities as possible to allow individual persons to maximize self ­ realization. Yet it is unrealistic to elevate these important moral interests to the highest level of social obligation- ­that is, to basic principles of social policy.

Patroling Essay Example | Topics and Well Written Essays - 500 words

Patroling - Essay Example I received a radio message that mentioned the emergency help needed to save a woman and five children who got stranded on a beach. It was difficult for me to reach them within the limited time since the only way available was the road that was again narrowed between two cliffs and only a single vehicle could move through it. On the other hand, I encountered another person whose leg had got struck in the middle of the roads. I realized that only the fire department and the EMS could save him. In such a situation, I had to decide how to take measures such that the lives of both the woman and the children on the beach as well as the person stuck in the middle of the roads could be saved. I had the options of attending the man first trying to free him or I could rush to the beach to save the woman and the children. Since it would take me a long time to reach to the beach, I also had the option to send message to the patrol officers who were posted nearer to the coast. Thus with the intentions of saving both the woman and the children as well as the man, I would immediately contact the patrolling officers nearer to the sea beach and inform them to rush to the stranded people. They could at least take the road and run towards them even if they could not drive through the road. The next immediate step that I would consider is to call up the fire brigade and inform them to rush to the place with their manpower to save the man trapped in the middle of the roads. I would also take measures to clear the road of the cars, asking them to move back such that the fire brigade engines could reach the place. By the time the engines would reach the place I would try to rush to the sea beach to look into the progress of saving the woman and the children. The above decisions that I mentioned I would take in such a situation would depend on the values and the feelings that an

Brand description 4 Essay Example | Topics and Well Written Essays - 1500 words

Brand description 4 - Essay Example In the UK and broader European marketplace, there are a substantial amount of competitors, creating difficulties in achieving brand loyalty and differentiating the product in a way that makes it outperform other fragrances. â€Å"Consumers show less brand loyalty to fragrances than other cosmetics† (Min, 2004, p.44). When the marketplace is saturated with different competitors and consumers often defect from one brand to another, attempts at gaining loyalty would require concentrated promotion as part of an integrated marketing communications campaign. Two main competitors, Prada brand and Christian Lacroix brand, are both high-cost perfumes in the UK and will be two main forces which can take market share away from this new brand: Invigo Arturo. Prada’s main communication strategy involves its reliance on past successes with its brand in product placement in a highly-successful American import movie entitled The Devil Wears Prada. At the online company Amazon, â€Å"their Devil Wears Prada-themed shop has sold out† (Friedman, 2006, p.6). This particular film and its product placement efforts brought much higher brand exposure to international audiences, thereby boosting sales of its perfume line. Unlike many other of Prada’s perfume competitors, they do not have to rely on excessive promotional communications since the brand is receiving a high consumer following in the luxury target markets. Prada does not cater to niche markets, but essentially uses mass marketing concepts to reach their desired demographic: The affluent, female luxury goods consumer. In relation to perfume advertising, â€Å"A lot of what is seen in our culture is based on sex† (Newman, 2006, p.50). Prada, in its print advertisements, uses light sexuality when attempting to position its product among competitors. (See Appendix 1 for an illustration of Prada Perfume advertising). Prada appeals to the consumer, rather

Pestle Analysis Of Vietnam

Pestle Analysis Of Vietnam Knowledge about PESTLE topic and expectations prior to the class I understand that BE refers to external factors and that enterprises have to take into account to their strategic and operational planning processes for success. My business requires a good understanding of the BE elements that may create opportunities or threats to rural SMEs for the development of interventions to BE improvements. I also know that a good enabling BE will create competitive advantages of a country and interest to foreign investors for economic growth. I know how to use SWOT tool to stakeholders analysis. My understanding about PESTLE  [1]  factors is all about Vietnam only, below are summaries of my knowledge prior to the class. For politics, Vietnam is adopting a mixed economy and government still plays a big role in planning and governing and many countries do not recognise the market economy for Vietnam yet  [2]  even its WTO adhesion since January 2006. The approved official documents of the 11th National Party Congress clearly stipulate that Vietnam continues to apply the market economy with socialist orientation, and the State Owned Enterprises (SOEs) still play the decisive roles of Vietnam economy. This may break the enabling BE and create threats to private SMEs. For economics, Vietnam maintains a stable and high economic growth (7% in average for the last decade). Local enterprises are facing up to challenges in access to expensive credit and financial management due to high inflation (9-11%), high interest rates of saving (13-17%/year), and to currency devaluation (three times in 2010)  [3]  . For social factor, Vietnam has a young population with 46% of population are in working age and around 1 million new entrants into labour market each year, but overall productivity remained extremely low and is only three-fifths the ASEAN average or around one-tenth the level in Singapore  [4]  . Vietnam is the only country in Asia to enter Top 5 of the 2009 Happy Planet Index (HPI), announced by the New Economics Foundation (NFF) in July 2009. Vietnamese peoples are very optimistic to their future thanks to stable political regime, peace and economic growth. For technological factor, power shortage is now very current with increasing demand; internet is widely accessible with reasonable price; counterfeit and imitation, especially in software products, are widespread in Vietnam. For Legal factor, Vietnam has available Enterprise Law, Investment Law and other global and regional agreements (WTO, ASEAN, APECà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ ¦), in theory, all kind of enterprises (SOEs, private enterprises, joint ventures) have to play the game with the same rules, but in practice, the implementation of Laws is a real challenge due to poor quality of human resource in public service and corruption issues (116/178 ranked countries)  [5]  . For Environmental factor, Vietnam has a long coastal border (2500km) and is considered as one of the most vulnerable countries due to natural disaster risks, climate change and sea level rise. Enterprises in Vietnam have to take seriously into account the environmental factors to their business planning and operating processes. Vietnamese peoples do not tolerate easily to business practices that harm to environment. For example, the Vedan Vietnam Limited JSC, a wholly Taiwanese-invested firm has to pay a high cost for its pollution to Thi Vai River, the Coop Mart Supermarket System and retailers refused to sell Vedan products, promotional activities encourage the clients to say NO with Vedan and the company is facing to bankruptcy in 2007-2009. My consultancy services support rural SMEs to access to opportunities and to prepare for threats. I also work with government authorities to improve BE for SME development, including: Entrepreneurship Education. This intervention are to improve the entrepreneurship knowledge and skills to the youths, to develop their entrepreneurship mind set and finally to prepare them working productively in enterprises. Public-Private Policy Partnership and Dialogue (PPD). These forums are to reflect on the PCI  [6]   results and to critically debate on BE improvements, administrative reforms and BDS supports in favour to SME development. Making Market Works Better For the Poor. Such as business management training to business people in remote areas, the value chain analysis and upgrade in favour to poor producers, support for collaboration and coordination among poor producers for their greater bargaining power. Recently, I have created my own enterprise named Initiatives and Informal Education Promotion Company, called as IIE Vietnam and I work as the company Director, providing technical consultancy services to national and international organizations working in the area of local socio-economic development. My expectations from the class are about the comprehensive academic approaches and tools for PESTLE analysis. I wish to be able conduct stakeholders analysis, the scenarios planning, taking into account of PESTLE issues in order to improve my business. I also wish to have a broader understanding to global BE, especially the good enabling BE of EU countries, USA, Japan, the improving BE in major BRIC emerging countries and the worst BE in Africa, Cuba, Venezuela. I expect to be able to identify and explain BE context in those economies. Key learned ideas from this session Organisational Form and Purpose. There are different types of organisations; each of these organisations has its relative vision, mandates, values, advantages, disadvantages and stakeholders. When making strategic decisions about the organizations direction and scope, managers need to examine the organizational purpose, vision and stakeholders expectation for the future. Managers have to make sure that commercial organisations should be high accountable to the owners first, then that conflicts and different expectations from organizational stakeholders are properly responded. I am able to use the power/interest approach and tool for stakeholders mapping and analysis of my own company. Understanding the Managerial Environment. Managers will need to evaluate the current context and trends of BE for organisational strategic planning and operating, it includes the evaluation of local, regional political stability, government commitment to business, main economic indexes, labour force, technological development and availability, legal documents and finally environmental issues affecting business. With the results of BE analysis, managers are able to identify main opportunities and threats of their company. I am able to interpret the PESTLE framework for identifying, evaluating the impacts of key external environmental factors and developing 2011 scenarios to my own business. The Economy and the Role of Government. The Circular Flow of Income describes the operations of an economy; the consumers provide resources to firms for income, firms produce goods and services to consumers for margin, income and margin are used to pay living and operating costs, taxes for government spending, investments for productive capacity, technological development and savings. Government plays the role of policy maker and referee, ensuring the achievement of economic and social goals of a society, including high rate of decent employment, stable economic growth, low rate of inflation, trade surplus. Government use fiscal policy (taxes and public spending) and monetary policy (money supply and interest rates) as major tools of macro-economic management. Fiscal policy is a tool for managing demand, if government wants to increase the demand, it may reduce taxes and/or increase spending, if it wants to reduce the demand, it will do the opposite. Government has lot challenges in achieving simultaneously all the economic goals, an increase in demand may create high inflation. Government also use monetary policy for macro-economic management, an increase in interest rates will increase saving, reduce consumption and reduce investment spending, and thus reduce inflation. The interest rates affect exchange rates and banks/investors will spent their energy and efforts just to trade the money and not the production. The European Environment. The rationale of reduction in trade barriers and mobility restrictions is for costumers rights protection, competitive and technological enhancement. The main benefits for countries in joining EU include access to a largest and fairly competitive market, with safe and predictive BE, well established infrastructure, social protection, education, research and development. The main challenges for EU enlargement includes different educational, technological, cultural, infrastructural and competitive level between countries, politics, human rights issues, especially the legacy of the Soviet economy. United Kingdom, Switzerland are considering their EMU member due to negative factors such as economic cycle, sovereignty issues, unique values, transition and employment costs. Understanding the Global Environment. Globalisation is an inevitable trend of the World thanks to the development of ITC and education, to which countries and firms have to duel for success. The key globalisation drivers include politics, economics, market, costs and competition. Globalisation is bringing both opportunities and challenges to peoples. For competitive advantages in the global market, countries have to increase their political and social connections between peoples and states; firms need a good assessment of global costs. Globalisation allows firms not only to profit of better production factors, but also to gain market share and/or to access to growing market. Managers need to have strategic decisions on whether outsourcings, offshorings or insourcings for cost advantages. Government policy makers have to ensure the reasonable inequalities between rich and poor, the control of dominance and monopoly of biggest global firms, cultural degradation, global dependence and g lobal crime. Emerging Countries in Three Continents. The Japanese MITI with selective industrial policies, the keiretsu with alliance of firms with banks, manufacturers, suppliers, distributors and with the Japanese government, the kaizen with continuous improvement or change for success, the kanban with scheduling system, have created the economic and technical success of Japan in 1980s. The reforms with special economic zones, the gradual opening of economy, the calls and government supports to FDI have transformed China from a backward agricultural economy to the words major manufacturing centre in 1990s, but the political regime and human right abuse in China is not appreciated by the international communities, and the world is facing up to social and environment costs with rapid expansion due to poor governance of social and environmental responsibilities. The replacement of interventionist economic policy by the liberal economic reforms together with the good investment in high-tech educati on and research have made India become a modern economy, the rapid economic growth in a complex cultural legacy and Hindu caste system is also creating lot of social issues in India, including poverty, illiteracy, HIV/AIDS. The ASEAN with its regional cooperation, cultural diversify, high level of general and scientific education, high saving and investment ratios, young and dynamic population, rapid growth of technology, openness with interventionist industrial policies, is creating a high interest of international investors and politicians (10 Primer Ministers of ASEAN, plus Australia, China, India, Japan, New Zealand, S-Korea and Foreign Ministers of USA, Russia, and UN General Sectary participated in 2010 Hanoi East Asia Summit, 500 big local and international firms jointed the 2010 Hanoi ASEAN-BiZ Summit Conference)  [7]  . Even with rich natural resources, but the dependence on agricultural production and exports, the negative impacts of slavery, colonisation and socialism , the predominance of authoritarian regimes, poor access to education, public services, sanitation, water, poor governance with corruption, inefficient politicians, ineffective international development assistance and loans, uncontrollable internal rules, conflicts, diseases have left most African countries at the mercy of the world markets. Market Structures and Industry Analysis. Monopolists are able to control both production and purchase rights. In a high competitive market, specialism and location allow operators control over price. In the oligopoly market, competition of non-price methods such as advertising and sales promotion is appropriate. But the greater competition makes companies more efficient and the consumer has a bigger choice of good and services, policy makers have to build rules for fair competitiveness and anti-monopolistic competition. I am able to interpret the Porters Five Forces (current competitors, new entrants, buyers power, substitutes, and suppliers power) to market and competitive analysis of my business. The results will be used to defining and positioning my business, including the development and implementation of key success factors. Delivering Customer Value and Managing Marketing Performance. Firms need an appropriate targeting strategy due to different needs of customers. Customer segmentation allows firms to critically analyse characteristics of customer groups for the provision of relevant services and goods. Appropriate promotions with segmentation approach help firms not only to save costs, but also to provide desirable products and enjoyable prices. A good understanding of existing and potential markets through assessing current and potential market attractiveness, evaluating company and competitors current and potential strengths and weaknesses in serving a particular market, allow firm to take competitive advantages. Company brands are built from knowledge, esteem, relevance and differentiation. I am using the gained knowledge from these sessions to develop my business strategy with demand-driven and non-price competitive approaches such as owner branding, expertise enhancing, attitude improving for dif ferentiation and success. Making sense of Uncertainty. In a stable BE, forecasting works well to develop company future directions, but peoples are living in a fast changing environment with many unpredictable events; scenarios building is good tool to manage uncertainty. Scenarios building should be credible and includes PEST analysis. Companies need to build more than one scenario with both optimistic and pessimistic context to predetermine a list of trends and key success factors. Difficult concepts and Improvement plan Scenarios building, Brands building are two most difficult concepts with me, my improvement plan includes: Further reading: Due to time constraints for both learning and working activities, annual review and planning processes, I havent much time to do extra reading of suggested documents from the class; I planned time for further reading after Lunar New Year. More exchanges with colleagues, friends and experts: Informal discussions, exchanges through emails, chats with them will enable me to gain more knowledge. Participation in short and intensive workshops: The VCCI is organising short and intensive workshops on scenarios and brands building to support the entrepreneurs of SMEs, I will register for my participation to knowledge improvement. Learning from doing my works. I am the owner cum director of my small company; I am building scenarios and brands to my company and will learn from both success and failure. Extra reading and key learning points. I have visited the http://www.forbes.com and read the summary of the special report named Best countries for Business 2009, published at http://vneconomy.vn and have drawn the following key learning points: Vietnam dropped from number 113 to 118 in 2009 list of à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"Best Countries for Businessà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ . Due to its weak export capacity, high trade deficit, weak protection of foreign investors. Denmark was ranked as the best place to do business. Thanks to its high per capita (36.000 USD/year), surplus trade (+2,9%), good ratio of public debt/GDP (41,6%). The US saw the biggest fall in 2009 ranking, falling to number 9 from the second position in 2008. Due to long-term issues such as lack of investment in infrastructure, increase of costs in health and retirement, high trade deficit. Venezuela is the worst country. Due to its robbery (nationalisation) of foreign firms. The top 10 of weakest countries of 2009 business environment are in Africa. Due to poor governance, abuse of human rights and democracy, poor investment in education, pubic services, basic human needs and imperviousness of international values. Annexes Reference sources: Much above information is summarised from the follow sources: Harrison A., Business Environment in a global context, Oxford University Press, 2010, New York, USA University of Gloucestershire Business School, Global Organizational Environment handouts

Essay --

Prior to my enrollment in this class, I did not have exposure or any type of familiarity with the Zen tradition. The uniquely Japanese branch of Buddhism has indeed flourished, and focuses on eliminating the sources of human suffering, or in other words, dukkha. On its simplest level, the effect on the development of this Japanese-Buddhist culture continues to resonate among its followers, as it did approximately 2500 years ago. However, there is a question that remains to an even larger extent. How actually did Zen come to influence not only the worlds of art, literature, and architecture, but also popular culture and Western life? The connection involving Zen and art is incredibly mystifying, because upon examination Zen art itself appears to be very modern. Shunryu Suzuki explains that â€Å"Zen practice is the direct expression of our true nature† (32). He also mentions â€Å"when you practice Zen, you become one with Zen† (49). Fully exposing ourselves to foreign n otions may be strange, but at which point is it that Zen transcends into art? As said by an unknown essayist, Zen is the â€Å"spiritual journey towards enlightenment, known as satori, an awakening that is achieved through the realization that one is already an enlightened being† (1). In keeping with my previous question, traditional arts do have roots in the Zen tradition. In order to reach enlightenment, one has to find meaning within the scope of their everyday experiences. It is not particularly useful to create something new or search for significance in other objects. As day to day life is a component of Zen teaching, and there may be artistry well in the midst of routinal activities. Perhaps art is a guiding tool for those individuals who seek enlightenment. Therefore, the ... ...by its boundaries† (Hoover 9). We hesitate to take a step back, look at the whole picture, and regain full composure. After all we are the products of lifetime conditioning, as it relates to our emotional and thought patterns. All living beings try to avoid misfortune, except that negative emotions come from the mind and are nonexistent. Zen reminds me of the complete need for restraint and patience. You have to begin at one point and embrace life’s unique experiences as they come. When an individual is captivated and enthralled with the Zen practice, art is clearly an expression of their enlightenment. Zen artists, similar to Ranzan Shoryu, are not consumed by the lavish appearances of their art forms. The religion and religious art are interdependent, and may as well define each other. To find nirvana, is there not a need for disruption in interdependence though?

Damage Control Strategy for Alumina

Alumina Incorporated is a $4Billion aluminum-making industry operating in eight countries with the United States of America as its base which also accounts for 70% of its sales. It is situated in the fringes of Lake Dira in the State of Erehwon. Five years ago, Alumina Incorporated was reported to be in violation of environmental discharge norms in a routine EPA compliance evaluation inspection. The polycyclic aromatic hydrocarbon (PAH) concentration in test samples was above the prescribed limit of 5milligrams per liter of all hydrocarbons.A clean-up was ordered by the Environmental Protection Agency (EPA), to which Alumina complied promptly. The subsequent environmental audit reported the violation as â€Å"corrected†. Barring this one incident, Alumina Inc. has enjoyed a good overall environmental record. Now, it is being accused by Kelly Bates, a 38-year-old single mother, of contaminating the waters of Lake Dira with carcinogenic effluents and that the alleged contaminate d water is the proximate cause of the leukemia Kelly Bates’ 10-year-old daughter. This accusation was made through the Erehwon Reporter, a local daily.Alumina’s reaction to control the damage caused by this accusation was to release a news story highlighting the efficacy of their system declaring that they use the best available technology for pollutant cleanup in compliance with the Clean Water Act. This strategy was suggested by Arthur Todd, the legal counsel for the company. This damage control strategy, at first blush, may seem to be too defensive as it is a direct counter to the accusation of Kelly Bates and is calculated to balance public opinion about the company. Even the Erehwon Reporter called this a defensive move in a double editorial.Despite the fact that this may be a defensive move, this is the proper way to handle an accusation made through the press—to counter it through the press also. The media can be your friend or foe during a disaster (Bake r, 2001). When charged for being defensive by the Erehwon Reporter, Alumina no longer used the press to counter the charge. Instead, it ignored the Erehwon Reporter editorial and went on to conduct an independent site study to check for new violations. This shows the company’s willingness to correct any mistake as soon as possible. And this also shows concern for the environment and for the populace.This is a value which is very appealing to people. And truly enough, the independent site study showed that the PAH levels are lower than the prescribed limit of 5milligrams per liter of all hydrocarbons. This gives the company, as well as a large portion of the residents of Erehwon, a lot of breathing space. This should also quell Kelly Bates’ accusation against the company for a while. However, after a short while, a study made by an American Scientific Society showed that the PAH levels in Lake Dira are high, in fact, 100times higher than pre-urban conditions.Although th e cause of this was found to be the heavy traffic in Erehwon, and not the aluminum-making industry, this finding still puts into question the independent site study made by Alumina on the PAH levels of Lake Dira because their results are not in harmony with each other. This development prompted Kelly Bates and the press to approach the EPA to get hold of a copy of the environmental audit report that documented Alumina’s violation of the Clean Water Act five years ago. They were claiming their rights as citizens to be informed of audits made by government agencies.Though they have such rights, the Freedom of Information Act (FOIA) allows the company to withhold confidential information. The environmental audit report is considered confidential information which the company may refuse to reveal. However, Alumina agreed to release portions of it which pertain directly only to the violations discovered five years ago. This erases any air of arrogance on the part of the company an d shows their willingness to cooperate and desire to avoid any sensationalized dispute. And this is a proper way to handle this kind of situations. Statements should reflect concern, a call to action, and a move toward resolution.Baker suggests: provide as much information as possible. If your company has an involvement in the situation, admit it. The public can be very forgiving unless they perceive you're hiding something (id). Also, allowing only a partial release of the audit report kept the company from jeopardizing its business by keeping release of confidential information to a minimum. However, despite all the cooperation extended by the company, Kelly Bates still threatened to file her lawsuit. The company, seeking to avoid protracted litigation, sought an alternative dispute resolution to settle the case.It sought a third party mediator to settle the dispute and it was a success. They saved money by eliminating litigation expenses. The company’s settlement offer was in no way an admission of guilt. It was more of a money-saving device. The cost of the mediated settlement is a fraction of what Alumina would have spent to defend against Kelly Bates’ claims in court. Alumina’s Values The primary value displayed by Alumina in cases of crises is its willingness to comply and cooperate and correct its errors, if any. It has a humble approach towards dispute resolution.This value is shown by its immediate compliance with the Clean Water Act when it was audited five years ago. When Kelly Bates made an accusation, it made an independent site study of the lake. And this value was also shown when it was willing to allow a partial release of the audit report. The company never tried to hire a public relations officer or an image consultant. It did not turn to public relations firms to clean up their reputation rather than change environmentally damaging practices, as is the trend these days, even though the latter strategy is more costly (Be der, 1997). This is a noble trait.

The Food Diary And Sociological Theories - 943 Words

During the course of one week, we were asked to keep track and note down any foods that we had eaten within those seven days. Furthermore, any note taking would have to include where the food came from, who prepared the food, the social setting that the food was consumed and also address whether the food would be accepted by any groups and whether the food was healthy or not. This commentary will highlight and discuss any trends and patterns found within the food diary and apply sociological theories so this allows us to gain a better understanding food choices and behaviours. To help with keeping track of what was being eaten, it was advised to use a diary. Diaries allow researchers to ensure that a proper record of any thoughts and helps to develop a reflexive stance (Miles et al: 2013). Bryman argues that when sequencing behaviour, as in keeping note taking of food consumption, diaries are more likely to perform better than interviews or questionnaires, this is because once any food is eaten, it was taken note of straight away, this eradicating any chance of human error by any forgetting important details as a result making the research valid and reliable, however, there are limitations to diaries, as Bryman notes that diaries can suffer from a process of attrition, individuals may decide that the task itself is tedious (Bryman, A. 2008: 228). What is more, there can be failure to record details as a result affecting the results of the research. The choice of food isShow MoreRelatedAnalysis of John Howard Griffins Black Like Me1838 Words   |  8 Pagesundeniably be considered sociological. 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